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Your Digital Kids

Kids and TV: A Love Affair Still in Full Bloom

If you read nothing else this week, take a look at the new study from the Kaiser Family Foundation. Some of the top line findings are worrisome. Kids still rank TV their fave for media—spending as much as seven to eight hours a day watching (that’s a full time job). Turns out that there’s little parental oversight, and kids who watched the most TV were also the least contented. The biggest surprise? Despite the proliferation of home computers, the TV continues to be top dog.

More research into what kids watch and how we might tap into their screen time for learning is required, but congrats to Vicky Rideout (who previewed the results at our Kids@Play Summit in Las Vegas.