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New Computer Engineer Barbie Gives New Meaning to Geek Chic

She wears a shirtdress decorated with zeros and ones over a pair of tight, shiny black pants. She’s got a Bluetooth headset in her ear, those smart-girl looking glasses, and a pretty pink laptop.

She’s Computer Engineer Barbie and she sprang to life via the popular vote of consumers all over the world. They voted on what Barbie’s next career should be for the “I Can” Barbie Series.

Never mind that’s career  #125 on the Barbie chart.  But, to add to Barbie’s cred, Mattel worked with the Society of Woman Engineers and the National Academy of Engineers to make sure their creation was emblematic. (Easy to imagine a bunch of female engineers dressing up Barbie isn’t it?)

I’ve never been much of a Barbie lover–even as a kid I was more into decapitation and mutilation than dressing up my Barbies.  And I could make a ton of jokes about Binary Barbie the engineer.

But I won’t. Because if Computer Engineer Barbie could convince one young girl that it’s cool, OK, and even great, then Barbie earned her keep.  Mattel is providing girls with a code to get onto the Barbie website for online game content.  Hopefully, Barbie will be doing more than picking out the office furniture.

By the way, the next runner up? The #126 Barbie is a news anchor.  Both are being unveiled at this week’s Toy Fair in New York City and will be available this winter.

Barbie, all you’re missing is a pocket protector, a cup of Java, and some really unhealthy snacks.

You go girl!